Clay vs ZoomInfo
An in-depth, side-by-side comparison of Clay and ZoomInfo to help you pick the right tool for your workflow.
Quick Comparison
Feature Comparison
| Feature | Clay | ZoomInfo |
|---|---|---|
| Waterfall enrichment | Chain providers for higher coverage. | — |
| AI scoring | Score and classify leads using prompts. | — |
| Workflow automation | Trigger tasks based on data changes. | — |
| Contact database | — | Access millions of verified B2B contacts with direct dials and emails. |
| Intent data | — | Identify companies actively researching topics relevant to your product. |
| Technographics | — | Filter prospects by the technologies they use. |
Pricing Comparison
| Clay | ZoomInfo | |
|---|---|---|
| Pricing Model | Subscription | Custom |
| Starting Price | $99/mo | $14900/mo |
| Free Trial | Yes | Yes |
| Free Plan | No | No |
Clay Plans
- Starter $99 /monthly
ZoomInfo Plans
- Professional Contact for pricing
- Advanced Contact for pricing
Pros & Cons
Clay
+ Pros
- + Flexible
Fast to build tailored workflows.
− Cons
- − Learning curve
Power features take time to master.
ZoomInfo
+ Pros
- + Largest database
Industry-leading coverage of B2B contacts and companies.
- + Intent signals
Buying intent data helps prioritize outreach timing.
− Cons
- − Premium pricing
Annual contracts start at $14,900+, putting it out of reach for small teams.
Integration Overlap
Shared
- ✓ HubSpot CRM
Only in Clay
- + Zapier Automation
Only in ZoomInfo
- + Salesforce CRM
- + Outreach Sales Engagement
Who Should Use Each Tool?
Clay
+ Best For
RevOps and outbound operators doing enrichment at scale.
− Not Ideal For
Teams that only need simple enrichment occasionally.
ZoomInfo
+ Best For
Mid-market and enterprise sales teams doing high-volume prospecting.
− Not Ideal For
Early-stage startups with limited budgets.
Frequently Asked Questions
What is the difference between Clay and ZoomInfo?
+
Clay focuses on Enrichment + workflows while ZoomInfo focuses on B2B contact and company intelligence. Clay scores 84/100 overall compared to ZoomInfo's 87/100. Clay is best for revops and outbound operators doing enrichment at scale., whereas ZoomInfo is best for mid-market and enterprise sales teams doing high-volume prospecting..
Which is cheaper, Clay or ZoomInfo?
+
Clay starts at $99/mo. ZoomInfo starts at $14900/mo. Clay offers a free trial. ZoomInfo offers a free trial.
Should I choose Clay or ZoomInfo for my sales team?
+
Choose Clay if you need enrichment + workflows — it is best for revops and outbound operators doing enrichment at scale.. Choose ZoomInfo if you need b2b contact and company intelligence — it is best for mid-market and enterprise sales teams doing high-volume prospecting.. Both tools compete in Lead Generation.
Need Help Choosing Between Clay and ZoomInfo?
Get expert guidance on which sales tool fits your team's workflow, tech stack, and budget.