Brilliant

Brilliant's innovative swag and gifting platform was ready for enterprise scale, but their outbound sales efforts struggled to connect with the right decision-makers at the right time.

Generic cold outreach was falling flat, failing to capture the attention of busy Revenue, Brand, and HR leaders in a crowded market.

They needed a sophisticated strategy to identify companies with an active need for their solution and break through the noise with a message that resonated instantly.

We implemented a multi-faceted, data-driven outbound strategy that moved beyond simple job titles to identify acute buying signals.

By analyzing non-obvious data points like upcoming event sponsorships, key departmental hiring surges, and specific marketing technology stacks, we built hyper-targeted segments of accounts with a demonstrable, immediate need.

Each sequence was then crafted with persona-specific messaging, speaking directly to the unique challenges of Revenue leaders focused on pipeline, HR teams driving engagement, and Brand managers obsessed with consistency, resulting in 72 qualified meetings.