Apollo vs Clay
An in-depth, side-by-side comparison of Apollo and Clay to help you pick the right tool for your workflow.
Quick Comparison
Feature Comparison
| Feature | Apollo | Clay |
|---|---|---|
| Contact + account search | Find prospects by role, tech stack, and signals. | — |
| Sequencing | Multi-step outreach sequences with tracking. | — |
| Enrichment | Fill missing data fields automatically. | — |
| Waterfall enrichment | — | Chain providers for higher coverage. |
| AI scoring | — | Score and classify leads using prompts. |
| Workflow automation | — | Trigger tasks based on data changes. |
Pricing Comparison
| Apollo | Clay | |
|---|---|---|
| Pricing Model | Subscription | Subscription |
| Starting Price | $59/mo | $99/mo |
| Free Trial | Yes | Yes |
| Free Plan | No | No |
Apollo Plans
- Starter $59 /monthly
- Professional $99 /monthly
Clay Plans
- Starter $99 /monthly
Pros & Cons
Apollo
+ Pros
- + All-in-one workflow
Data + sequencing reduces tool sprawl.
- + Good filters
Strong query options for targeting.
− Cons
- − Data quality varies
Coverage depends on segment and region.
Clay
+ Pros
- + Flexible
Fast to build tailored workflows.
− Cons
- − Learning curve
Power features take time to master.
Integration Overlap
Shared
- ✓ HubSpot CRM
Only in Apollo
- + Salesforce CRM
Only in Clay
- + Zapier Automation
Who Should Use Each Tool?
Apollo
+ Best For
Teams that want one platform for sourcing and sequencing.
− Not Ideal For
Highly regulated teams needing strict data provenance.
Clay
+ Best For
RevOps and outbound operators doing enrichment at scale.
− Not Ideal For
Teams that only need simple enrichment occasionally.
Frequently Asked Questions
What is the difference between Apollo and Clay?
+
Apollo focuses on Prospecting + outbound execution while Clay focuses on Enrichment + workflows. Apollo scores 88/100 overall compared to Clay's 84/100. Apollo is best for teams that want one platform for sourcing and sequencing., whereas Clay is best for revops and outbound operators doing enrichment at scale..
Which is cheaper, Apollo or Clay?
+
Apollo starts at $59/mo. Clay starts at $99/mo. Apollo offers a free trial. Clay offers a free trial.
Should I choose Apollo or Clay for my sales team?
+
Choose Apollo if you need prospecting + outbound execution — it is best for teams that want one platform for sourcing and sequencing.. Choose Clay if you need enrichment + workflows — it is best for revops and outbound operators doing enrichment at scale.. Both tools compete in Lead Generation and Sales Automation.
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