Apollo vs Clearbit
An in-depth, side-by-side comparison of Apollo and Clearbit to help you pick the right tool for your workflow.
Quick Comparison
Feature Comparison
| Feature | Apollo | Clearbit |
|---|---|---|
| Contact + account search | Find prospects by role, tech stack, and signals. | — |
| Sequencing | Multi-step outreach sequences with tracking. | — |
| Enrichment | Fill missing data fields automatically. | — |
| Real-time enrichment | — | Append 100+ attributes to leads and companies instantly. |
| Form shortening | — | Reduce form fields while capturing full lead profiles. |
| Reveal | — | Identify anonymous website visitors and their companies. |
Pricing Comparison
| Apollo | Clearbit | |
|---|---|---|
| Pricing Model | Subscription | Custom |
| Starting Price | $59/mo | Contact sales |
| Free Trial | Yes | Yes |
| Free Plan | No | No |
Apollo Plans
- Starter $59 /monthly
- Professional $99 /monthly
Clearbit Plans
- Custom Contact for pricing
Pros & Cons
Apollo
+ Pros
- + All-in-one workflow
Data + sequencing reduces tool sprawl.
- + Good filters
Strong query options for targeting.
− Cons
- − Data quality varies
Coverage depends on segment and region.
Clearbit
+ Pros
- + Data quality
High-accuracy enrichment with broad attribute coverage.
- + HubSpot native
Deep integration with HubSpot as part of the Breeze suite.
− Cons
- − HubSpot dependency
Standalone Clearbit is being merged into HubSpot ecosystem.
Integration Overlap
Shared
- ✓ HubSpot CRM
- ✓ Salesforce CRM
Only in Apollo
None exclusive
Only in Clearbit
- + Segment CDP
Who Should Use Each Tool?
Apollo
+ Best For
Teams that want one platform for sourcing and sequencing.
− Not Ideal For
Highly regulated teams needing strict data provenance.
Clearbit
+ Best For
Marketing and sales teams that need real-time lead enrichment.
− Not Ideal For
Teams not in the HubSpot ecosystem who want a standalone product.
Frequently Asked Questions
What is the difference between Apollo and Clearbit?
+
Apollo focuses on Prospecting + outbound execution while Clearbit focuses on Real-time data enrichment and company intelligence. Apollo scores 88/100 overall compared to Clearbit's 83/100. Apollo is best for teams that want one platform for sourcing and sequencing., whereas Clearbit is best for marketing and sales teams that need real-time lead enrichment..
Which is cheaper, Apollo or Clearbit?
+
Apollo starts at $59/mo. Clearbit offers Custom pricing. Apollo offers a free trial. Clearbit offers a free trial.
Should I choose Apollo or Clearbit for my sales team?
+
Choose Apollo if you need prospecting + outbound execution — it is best for teams that want one platform for sourcing and sequencing.. Choose Clearbit if you need real-time data enrichment and company intelligence — it is best for marketing and sales teams that need real-time lead enrichment.. Both tools compete in Lead Generation.
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