Apollo vs Close CRM
An in-depth, side-by-side comparison of Apollo and Close CRM to help you pick the right tool for your workflow.
Quick Comparison
Feature Comparison
| Feature | Apollo | Close CRM |
|---|---|---|
| Contact + account search | Find prospects by role, tech stack, and signals. | — |
| Sequencing | Multi-step outreach sequences with tracking. | — |
| Enrichment | Fill missing data fields automatically. | — |
| Built-in calling | — | Make and receive calls directly from the CRM with call recording. |
| Email sequences | — | Automated multi-step email sequences with tracking. |
Pricing Comparison
| Apollo | Close CRM | |
|---|---|---|
| Pricing Model | Subscription | Subscription |
| Starting Price | $59/mo | $29/mo |
| Free Trial | Yes | Yes |
| Free Plan | No | No |
Apollo Plans
- Starter $59 /monthly
- Professional $99 /monthly
Close CRM Plans
- Startup $29 /monthly
- Professional $99 /monthly
Pros & Cons
Apollo
+ Pros
- + All-in-one workflow
Data + sequencing reduces tool sprawl.
- + Good filters
Strong query options for targeting.
− Cons
- − Data quality varies
Coverage depends on segment and region.
Close CRM
+ Pros
- + Built-in dialer
No need for separate phone or calling software.
- + Fast setup
Get up and running in hours, not weeks.
− Cons
- − Smaller ecosystem
Fewer third-party integrations compared to Salesforce or HubSpot.
Integration Overlap
Shared
- ✓ HubSpot CRM
Only in Apollo
- + Salesforce CRM
Only in Close CRM
- + Zapier Automation
Who Should Use Each Tool?
Apollo
+ Best For
Teams that want one platform for sourcing and sequencing.
− Not Ideal For
Highly regulated teams needing strict data provenance.
Close CRM
+ Best For
Inside sales teams doing high-volume outbound calling and emailing.
− Not Ideal For
Field sales teams or companies needing deep marketing automation.
Frequently Asked Questions
What is the difference between Apollo and Close CRM?
+
Apollo focuses on Prospecting + outbound execution while Close CRM focuses on Inside sales CRM with built-in calling and email. Apollo scores 88/100 overall compared to Close CRM's 82/100. Apollo is best for teams that want one platform for sourcing and sequencing., whereas Close CRM is best for inside sales teams doing high-volume outbound calling and emailing..
Which is cheaper, Apollo or Close CRM?
+
Apollo starts at $59/mo. Close CRM starts at $29/mo. Apollo offers a free trial. Close CRM offers a free trial.
Should I choose Apollo or Close CRM for my sales team?
+
Choose Apollo if you need prospecting + outbound execution — it is best for teams that want one platform for sourcing and sequencing.. Choose Close CRM if you need inside sales crm with built-in calling and email — it is best for inside sales teams doing high-volume outbound calling and emailing.. Both tools compete in Sales Automation.
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