Apollo vs HubSpot Sales Hub
An in-depth, side-by-side comparison of Apollo and HubSpot Sales Hub to help you pick the right tool for your workflow.
Quick Comparison
Apollo.io
HubSpot
Feature Comparison
| Feature | Apollo | HubSpot Sales Hub |
|---|---|---|
| Contact + account search | Find prospects by role, tech stack, and signals. | — |
| Sequencing | Multi-step outreach sequences with tracking. | — |
| Enrichment | Fill missing data fields automatically. | — |
| CRM | — | Track deals, contacts, and pipeline stages. |
| Sequences + tasks | — | Automate follow-ups and rep workflows. |
| Reporting | — | Dashboards for pipeline and activity. |
Pricing Comparison
| Apollo | HubSpot Sales Hub | |
|---|---|---|
| Pricing Model | Subscription | Subscription |
| Starting Price | $59/mo | $20/mo |
| Free Trial | Yes | Yes |
| Free Plan | No | Yes |
Apollo Plans
- Starter $59 /monthly
- Professional $99 /monthly
HubSpot Sales Hub Plans
- Starter $20 /monthly
- Professional $90 /monthly
Pros & Cons
Apollo
+ Pros
- + All-in-one workflow
Data + sequencing reduces tool sprawl.
- + Good filters
Strong query options for targeting.
− Cons
- − Data quality varies
Coverage depends on segment and region.
HubSpot Sales Hub
+ Pros
- + Great UX
Strong admin experience and onboarding.
- + Ecosystem
Large app marketplace and integrations.
− Cons
- − Can get expensive
Costs rise with seats and add-ons.
Integration Overlap
Shared
No overlapping integrations
Only in Apollo
- + Salesforce CRM
- + HubSpot CRM
Only in HubSpot Sales Hub
- + Gmail Email
- + Slack Collaboration
Who Should Use Each Tool?
Apollo
+ Best For
Teams that want one platform for sourcing and sequencing.
− Not Ideal For
Highly regulated teams needing strict data provenance.
HubSpot Sales Hub
+ Best For
Teams that want an integrated CRM + marketing ecosystem.
− Not Ideal For
Teams needing deep customization without enterprise plans.
Frequently Asked Questions
What is the difference between Apollo and HubSpot Sales Hub?
+
Apollo focuses on Prospecting + outbound execution while HubSpot Sales Hub focuses on Pipeline + automation. Apollo scores 88/100 overall compared to HubSpot Sales Hub's 86/100. Apollo is best for teams that want one platform for sourcing and sequencing., whereas HubSpot Sales Hub is best for teams that want an integrated crm + marketing ecosystem..
Which is cheaper, Apollo or HubSpot Sales Hub?
+
Apollo starts at $59/mo. HubSpot Sales Hub starts at $20/mo. Apollo offers a free trial. HubSpot Sales Hub has a free plan.
Should I choose Apollo or HubSpot Sales Hub for my sales team?
+
Choose Apollo if you need prospecting + outbound execution — it is best for teams that want one platform for sourcing and sequencing.. Choose HubSpot Sales Hub if you need pipeline + automation — it is best for teams that want an integrated crm + marketing ecosystem.. Both tools compete in Sales Automation.
Need Help Choosing Between Apollo and HubSpot Sales Hub?
Get expert guidance on which sales tool fits your team's workflow, tech stack, and budget.