Apollo vs Lusha
An in-depth, side-by-side comparison of Apollo and Lusha to help you pick the right tool for your workflow.
Quick Comparison
Feature Comparison
| Feature | Apollo | Lusha |
|---|---|---|
| Contact + account search | Find prospects by role, tech stack, and signals. | — |
| Sequencing | Multi-step outreach sequences with tracking. | — |
| Enrichment | Fill missing data fields automatically. | — |
| Browser extension | — | Find contact info directly on LinkedIn profiles and company websites. |
| Bulk enrichment | — | Enrich contact lists in bulk via CSV upload or API. |
Pricing Comparison
| Apollo | Lusha | |
|---|---|---|
| Pricing Model | Subscription | Freemium |
| Starting Price | $59/mo | $29/mo |
| Free Trial | Yes | No |
| Free Plan | No | Yes |
Apollo Plans
- Starter $59 /monthly
- Professional $99 /monthly
Lusha Plans
- Pro $29 /monthly
- Premium $51 /monthly
Pros & Cons
Apollo
+ Pros
- + All-in-one workflow
Data + sequencing reduces tool sprawl.
- + Good filters
Strong query options for targeting.
− Cons
- − Data quality varies
Coverage depends on segment and region.
Lusha
+ Pros
- + Easy to use
Simple browser extension with a fast learning curve.
- + Good data accuracy
High match rates for direct dials and verified emails.
− Cons
- − Credit-based limits
Free and lower plans have limited monthly credits.
Integration Overlap
Shared
- ✓ Salesforce CRM
- ✓ HubSpot CRM
Only in Apollo
None exclusive
Only in Lusha
- + Outreach Sales Engagement
Who Should Use Each Tool?
Apollo
+ Best For
Teams that want one platform for sourcing and sequencing.
− Not Ideal For
Highly regulated teams needing strict data provenance.
Lusha
+ Best For
Individual reps and small teams needing quick contact lookups.
− Not Ideal For
Teams needing deep intent data or company intelligence.
Frequently Asked Questions
What is the difference between Apollo and Lusha?
+
Apollo focuses on Prospecting + outbound execution while Lusha focuses on Quick B2B contact lookups and enrichment. Apollo scores 88/100 overall compared to Lusha's 79/100. Apollo is best for teams that want one platform for sourcing and sequencing., whereas Lusha is best for individual reps and small teams needing quick contact lookups..
Which is cheaper, Apollo or Lusha?
+
Apollo starts at $59/mo. Lusha starts at $29/mo. Apollo offers a free trial. Lusha has a free plan.
Should I choose Apollo or Lusha for my sales team?
+
Choose Apollo if you need prospecting + outbound execution — it is best for teams that want one platform for sourcing and sequencing.. Choose Lusha if you need quick b2b contact lookups and enrichment — it is best for individual reps and small teams needing quick contact lookups.. Both tools compete in Lead Generation.
Need Help Choosing Between Apollo and Lusha?
Get expert guidance on which sales tool fits your team's workflow, tech stack, and budget.