Apollo vs Salesloft
An in-depth, side-by-side comparison of Apollo and Salesloft to help you pick the right tool for your workflow.
Quick Comparison
Feature Comparison
| Feature | Apollo | Salesloft |
|---|---|---|
| Contact + account search | Find prospects by role, tech stack, and signals. | — |
| Sequencing | Multi-step outreach sequences with tracking. | — |
| Enrichment | Fill missing data fields automatically. | — |
| Cadences | — | Multi-step, multichannel sales cadences with automation. |
| Conversation intelligence | — | Record, transcribe, and analyze sales calls for coaching. |
| Forecasting | — | AI-powered forecast submissions and pipeline analysis. |
Pricing Comparison
| Apollo | Salesloft | |
|---|---|---|
| Pricing Model | Subscription | Custom |
| Starting Price | $59/mo | Contact sales |
| Free Trial | Yes | No |
| Free Plan | No | No |
Apollo Plans
- Starter $59 /monthly
- Professional $99 /monthly
Salesloft Plans
- Custom Contact for pricing
Pros & Cons
Apollo
+ Pros
- + All-in-one workflow
Data + sequencing reduces tool sprawl.
- + Good filters
Strong query options for targeting.
− Cons
- − Data quality varies
Coverage depends on segment and region.
Salesloft
+ Pros
- + All-in-one platform
Engagement, intelligence, and forecasting in one tool.
- + Great for coaching
Call recording and analytics help managers coach reps.
− Cons
- − Premium pricing
Custom contracts typically require significant budget.
Integration Overlap
Shared
- ✓ Salesforce CRM
- ✓ HubSpot CRM
Only in Apollo
None exclusive
Only in Salesloft
- + Slack Collaboration
Who Should Use Each Tool?
Apollo
+ Best For
Teams that want one platform for sourcing and sequencing.
− Not Ideal For
Highly regulated teams needing strict data provenance.
Salesloft
+ Best For
B2B sales orgs wanting unified engagement and revenue intelligence.
− Not Ideal For
Small teams on tight budgets needing just email outreach.
Frequently Asked Questions
What is the difference between Apollo and Salesloft?
+
Apollo focuses on Prospecting + outbound execution while Salesloft focuses on Revenue workflow and sales engagement. Apollo scores 88/100 overall compared to Salesloft's 85/100. Apollo is best for teams that want one platform for sourcing and sequencing., whereas Salesloft is best for b2b sales orgs wanting unified engagement and revenue intelligence..
Which is cheaper, Apollo or Salesloft?
+
Apollo starts at $59/mo. Salesloft offers Custom pricing. Apollo offers a free trial.
Should I choose Apollo or Salesloft for my sales team?
+
Choose Apollo if you need prospecting + outbound execution — it is best for teams that want one platform for sourcing and sequencing.. Choose Salesloft if you need revenue workflow and sales engagement — it is best for b2b sales orgs wanting unified engagement and revenue intelligence.. Both tools compete in Sales Automation.
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