Clay vs Clearbit
An in-depth, side-by-side comparison of Clay and Clearbit to help you pick the right tool for your workflow.
Quick Comparison
Feature Comparison
| Feature | Clay | Clearbit |
|---|---|---|
| Waterfall enrichment | Chain providers for higher coverage. | — |
| AI scoring | Score and classify leads using prompts. | — |
| Workflow automation | Trigger tasks based on data changes. | — |
| Real-time enrichment | — | Append 100+ attributes to leads and companies instantly. |
| Form shortening | — | Reduce form fields while capturing full lead profiles. |
| Reveal | — | Identify anonymous website visitors and their companies. |
Pricing Comparison
| Clay | Clearbit | |
|---|---|---|
| Pricing Model | Subscription | Custom |
| Starting Price | $99/mo | Contact sales |
| Free Trial | Yes | Yes |
| Free Plan | No | No |
Clay Plans
- Starter $99 /monthly
Clearbit Plans
- Custom Contact for pricing
Pros & Cons
Clay
+ Pros
- + Flexible
Fast to build tailored workflows.
− Cons
- − Learning curve
Power features take time to master.
Clearbit
+ Pros
- + Data quality
High-accuracy enrichment with broad attribute coverage.
- + HubSpot native
Deep integration with HubSpot as part of the Breeze suite.
− Cons
- − HubSpot dependency
Standalone Clearbit is being merged into HubSpot ecosystem.
Integration Overlap
Shared
- ✓ HubSpot CRM
Only in Clay
- + Zapier Automation
Only in Clearbit
- + Salesforce CRM
- + Segment CDP
Who Should Use Each Tool?
Clay
+ Best For
RevOps and outbound operators doing enrichment at scale.
− Not Ideal For
Teams that only need simple enrichment occasionally.
Clearbit
+ Best For
Marketing and sales teams that need real-time lead enrichment.
− Not Ideal For
Teams not in the HubSpot ecosystem who want a standalone product.
Frequently Asked Questions
What is the difference between Clay and Clearbit?
+
Clay focuses on Enrichment + workflows while Clearbit focuses on Real-time data enrichment and company intelligence. Clay scores 84/100 overall compared to Clearbit's 83/100. Clay is best for revops and outbound operators doing enrichment at scale., whereas Clearbit is best for marketing and sales teams that need real-time lead enrichment..
Which is cheaper, Clay or Clearbit?
+
Clay starts at $99/mo. Clearbit offers Custom pricing. Clay offers a free trial. Clearbit offers a free trial.
Should I choose Clay or Clearbit for my sales team?
+
Choose Clay if you need enrichment + workflows — it is best for revops and outbound operators doing enrichment at scale.. Choose Clearbit if you need real-time data enrichment and company intelligence — it is best for marketing and sales teams that need real-time lead enrichment.. Both tools compete in Lead Generation.
Need Help Choosing Between Clay and Clearbit?
Get expert guidance on which sales tool fits your team's workflow, tech stack, and budget.