Clay vs Close CRM
An in-depth, side-by-side comparison of Clay and Close CRM to help you pick the right tool for your workflow.
Quick Comparison
Feature Comparison
| Feature | Clay | Close CRM |
|---|---|---|
| Waterfall enrichment | Chain providers for higher coverage. | — |
| AI scoring | Score and classify leads using prompts. | — |
| Workflow automation | Trigger tasks based on data changes. | — |
| Built-in calling | — | Make and receive calls directly from the CRM with call recording. |
| Email sequences | — | Automated multi-step email sequences with tracking. |
Pricing Comparison
| Clay | Close CRM | |
|---|---|---|
| Pricing Model | Subscription | Subscription |
| Starting Price | $99/mo | $29/mo |
| Free Trial | Yes | Yes |
| Free Plan | No | No |
Clay Plans
- Starter $99 /monthly
Close CRM Plans
- Startup $29 /monthly
- Professional $99 /monthly
Pros & Cons
Clay
+ Pros
- + Flexible
Fast to build tailored workflows.
− Cons
- − Learning curve
Power features take time to master.
Close CRM
+ Pros
- + Built-in dialer
No need for separate phone or calling software.
- + Fast setup
Get up and running in hours, not weeks.
− Cons
- − Smaller ecosystem
Fewer third-party integrations compared to Salesforce or HubSpot.
Integration Overlap
Shared
- ✓ Zapier Automation
- ✓ HubSpot CRM
Only in Clay
None exclusive
Only in Close CRM
None exclusive
Who Should Use Each Tool?
Clay
+ Best For
RevOps and outbound operators doing enrichment at scale.
− Not Ideal For
Teams that only need simple enrichment occasionally.
Close CRM
+ Best For
Inside sales teams doing high-volume outbound calling and emailing.
− Not Ideal For
Field sales teams or companies needing deep marketing automation.
Frequently Asked Questions
What is the difference between Clay and Close CRM?
+
Clay focuses on Enrichment + workflows while Close CRM focuses on Inside sales CRM with built-in calling and email. Clay scores 84/100 overall compared to Close CRM's 82/100. Clay is best for revops and outbound operators doing enrichment at scale., whereas Close CRM is best for inside sales teams doing high-volume outbound calling and emailing..
Which is cheaper, Clay or Close CRM?
+
Clay starts at $99/mo. Close CRM starts at $29/mo. Clay offers a free trial. Close CRM offers a free trial.
Should I choose Clay or Close CRM for my sales team?
+
Choose Clay if you need enrichment + workflows — it is best for revops and outbound operators doing enrichment at scale.. Choose Close CRM if you need inside sales crm with built-in calling and email — it is best for inside sales teams doing high-volume outbound calling and emailing.. Both tools compete in Sales Automation.
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