Clay vs Freshsales
An in-depth, side-by-side comparison of Clay and Freshsales to help you pick the right tool for your workflow.
Quick Comparison
Clay
Freshworks
Feature Comparison
| Feature | Clay | Freshsales |
|---|---|---|
| Waterfall enrichment | Chain providers for higher coverage. | — |
| AI scoring | Score and classify leads using prompts. | — |
| Workflow automation | Trigger tasks based on data changes. | — |
| Freddy AI | — | AI-powered lead scoring and deal predictions. |
| Built-in communication | — | Phone, email, and chat natively integrated. |
| Pipeline management | — | Visual deal pipeline with weighted forecasting. |
Pricing Comparison
| Clay | Freshsales | |
|---|---|---|
| Pricing Model | Subscription | Subscription |
| Starting Price | $99/mo | $15/mo |
| Free Trial | Yes | Yes |
| Free Plan | No | Yes |
Clay Plans
- Starter $99 /monthly
Freshsales Plans
- Growth $15 /monthly
- Pro $39 /monthly
Pros & Cons
Clay
+ Pros
- + Flexible
Fast to build tailored workflows.
− Cons
- − Learning curve
Power features take time to master.
Freshsales
+ Pros
- + Affordable AI
AI features available at lower price points than competitors.
- + Clean interface
Modern, uncluttered UI that reps adopt quickly.
− Cons
- − Limited customization
Less flexible than Salesforce for complex workflows.
Integration Overlap
Shared
- ✓ Zapier Automation
Only in Clay
- + HubSpot CRM
Only in Freshsales
- + Gmail Email
Who Should Use Each Tool?
Clay
+ Best For
RevOps and outbound operators doing enrichment at scale.
− Not Ideal For
Teams that only need simple enrichment occasionally.
Freshsales
+ Best For
Growing teams that want AI insights without enterprise pricing.
− Not Ideal For
Large enterprises needing deep platform customization.
Frequently Asked Questions
What is the difference between Clay and Freshsales?
+
Clay focuses on Enrichment + workflows while Freshsales focuses on AI-powered CRM for growing teams. Clay scores 84/100 overall compared to Freshsales's 80/100. Clay is best for revops and outbound operators doing enrichment at scale., whereas Freshsales is best for growing teams that want ai insights without enterprise pricing..
Which is cheaper, Clay or Freshsales?
+
Clay starts at $99/mo. Freshsales starts at $15/mo. Clay offers a free trial. Freshsales has a free plan.
Should I choose Clay or Freshsales for my sales team?
+
Choose Clay if you need enrichment + workflows — it is best for revops and outbound operators doing enrichment at scale.. Choose Freshsales if you need ai-powered crm for growing teams — it is best for growing teams that want ai insights without enterprise pricing.. Both tools compete in Sales Automation.
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