Clay vs HubSpot Sales Hub
An in-depth, side-by-side comparison of Clay and HubSpot Sales Hub to help you pick the right tool for your workflow.
Quick Comparison
Clay
HubSpot
Feature Comparison
| Feature | Clay | HubSpot Sales Hub |
|---|---|---|
| Waterfall enrichment | Chain providers for higher coverage. | — |
| AI scoring | Score and classify leads using prompts. | — |
| Workflow automation | Trigger tasks based on data changes. | — |
| CRM | — | Track deals, contacts, and pipeline stages. |
| Sequences + tasks | — | Automate follow-ups and rep workflows. |
| Reporting | — | Dashboards for pipeline and activity. |
Pricing Comparison
| Clay | HubSpot Sales Hub | |
|---|---|---|
| Pricing Model | Subscription | Subscription |
| Starting Price | $99/mo | $20/mo |
| Free Trial | Yes | Yes |
| Free Plan | No | Yes |
Clay Plans
- Starter $99 /monthly
HubSpot Sales Hub Plans
- Starter $20 /monthly
- Professional $90 /monthly
Pros & Cons
Clay
+ Pros
- + Flexible
Fast to build tailored workflows.
− Cons
- − Learning curve
Power features take time to master.
HubSpot Sales Hub
+ Pros
- + Great UX
Strong admin experience and onboarding.
- + Ecosystem
Large app marketplace and integrations.
− Cons
- − Can get expensive
Costs rise with seats and add-ons.
Integration Overlap
Shared
No overlapping integrations
Only in Clay
- + Zapier Automation
- + HubSpot CRM
Only in HubSpot Sales Hub
- + Gmail Email
- + Slack Collaboration
Who Should Use Each Tool?
Clay
+ Best For
RevOps and outbound operators doing enrichment at scale.
− Not Ideal For
Teams that only need simple enrichment occasionally.
HubSpot Sales Hub
+ Best For
Teams that want an integrated CRM + marketing ecosystem.
− Not Ideal For
Teams needing deep customization without enterprise plans.
Frequently Asked Questions
What is the difference between Clay and HubSpot Sales Hub?
+
Clay focuses on Enrichment + workflows while HubSpot Sales Hub focuses on Pipeline + automation. Clay scores 84/100 overall compared to HubSpot Sales Hub's 86/100. Clay is best for revops and outbound operators doing enrichment at scale., whereas HubSpot Sales Hub is best for teams that want an integrated crm + marketing ecosystem..
Which is cheaper, Clay or HubSpot Sales Hub?
+
Clay starts at $99/mo. HubSpot Sales Hub starts at $20/mo. Clay offers a free trial. HubSpot Sales Hub has a free plan.
Should I choose Clay or HubSpot Sales Hub for my sales team?
+
Choose Clay if you need enrichment + workflows — it is best for revops and outbound operators doing enrichment at scale.. Choose HubSpot Sales Hub if you need pipeline + automation — it is best for teams that want an integrated crm + marketing ecosystem.. Both tools compete in Sales Automation and Sales Analytics.
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