Clay vs Lusha
An in-depth, side-by-side comparison of Clay and Lusha to help you pick the right tool for your workflow.
Quick Comparison
Feature Comparison
| Feature | Clay | Lusha |
|---|---|---|
| Waterfall enrichment | Chain providers for higher coverage. | — |
| AI scoring | Score and classify leads using prompts. | — |
| Workflow automation | Trigger tasks based on data changes. | — |
| Browser extension | — | Find contact info directly on LinkedIn profiles and company websites. |
| Bulk enrichment | — | Enrich contact lists in bulk via CSV upload or API. |
Pricing Comparison
| Clay | Lusha | |
|---|---|---|
| Pricing Model | Subscription | Freemium |
| Starting Price | $99/mo | $29/mo |
| Free Trial | Yes | No |
| Free Plan | No | Yes |
Clay Plans
- Starter $99 /monthly
Lusha Plans
- Pro $29 /monthly
- Premium $51 /monthly
Pros & Cons
Clay
+ Pros
- + Flexible
Fast to build tailored workflows.
− Cons
- − Learning curve
Power features take time to master.
Lusha
+ Pros
- + Easy to use
Simple browser extension with a fast learning curve.
- + Good data accuracy
High match rates for direct dials and verified emails.
− Cons
- − Credit-based limits
Free and lower plans have limited monthly credits.
Integration Overlap
Shared
- ✓ HubSpot CRM
Only in Clay
- + Zapier Automation
Only in Lusha
- + Salesforce CRM
- + Outreach Sales Engagement
Who Should Use Each Tool?
Clay
+ Best For
RevOps and outbound operators doing enrichment at scale.
− Not Ideal For
Teams that only need simple enrichment occasionally.
Lusha
+ Best For
Individual reps and small teams needing quick contact lookups.
− Not Ideal For
Teams needing deep intent data or company intelligence.
Frequently Asked Questions
What is the difference between Clay and Lusha?
+
Clay focuses on Enrichment + workflows while Lusha focuses on Quick B2B contact lookups and enrichment. Clay scores 84/100 overall compared to Lusha's 79/100. Clay is best for revops and outbound operators doing enrichment at scale., whereas Lusha is best for individual reps and small teams needing quick contact lookups..
Which is cheaper, Clay or Lusha?
+
Clay starts at $99/mo. Lusha starts at $29/mo. Clay offers a free trial. Lusha has a free plan.
Should I choose Clay or Lusha for my sales team?
+
Choose Clay if you need enrichment + workflows — it is best for revops and outbound operators doing enrichment at scale.. Choose Lusha if you need quick b2b contact lookups and enrichment — it is best for individual reps and small teams needing quick contact lookups.. Both tools compete in Lead Generation.
Need Help Choosing Between Clay and Lusha?
Get expert guidance on which sales tool fits your team's workflow, tech stack, and budget.