Clay vs People.ai
An in-depth, side-by-side comparison of Clay and People.ai to help you pick the right tool for your workflow.
Quick Comparison
Feature Comparison
| Feature | Clay | People.ai |
|---|---|---|
| Waterfall enrichment | Chain providers for higher coverage. | — |
| AI scoring | Score and classify leads using prompts. | — |
| Workflow automation | Trigger tasks based on data changes. | — |
| Activity capture | — | Automatically log emails, meetings, and calls to CRM records. |
| Account engagement | — | Score account engagement based on actual activity patterns. |
Pricing Comparison
| Clay | People.ai | |
|---|---|---|
| Pricing Model | Subscription | Custom |
| Starting Price | $99/mo | Contact sales |
| Free Trial | Yes | No |
| Free Plan | No | No |
Clay Plans
- Starter $99 /monthly
People.ai Plans
- Custom Contact for pricing
Pros & Cons
Clay
+ Pros
- + Flexible
Fast to build tailored workflows.
− Cons
- − Learning curve
Power features take time to master.
People.ai
+ Pros
- + Zero manual entry
Automatic activity capture eliminates CRM data entry for reps.
- + Engagement scoring
Quantifies account engagement to prioritize follow-ups.
− Cons
- − Enterprise pricing
Custom pricing aimed at larger organizations.
Integration Overlap
Shared
No overlapping integrations
Only in Clay
- + Zapier Automation
- + HubSpot CRM
Only in People.ai
- + Salesforce CRM
- + Microsoft Dynamics CRM
Who Should Use Each Tool?
Clay
+ Best For
RevOps and outbound operators doing enrichment at scale.
− Not Ideal For
Teams that only need simple enrichment occasionally.
People.ai
+ Best For
Enterprise teams wanting automatic CRM hygiene and activity-based insights.
− Not Ideal For
Small teams where manual CRM updates are manageable.
Frequently Asked Questions
What is the difference between Clay and People.ai?
+
Clay focuses on Enrichment + workflows while People.ai focuses on AI-driven activity capture and revenue intelligence. Clay scores 84/100 overall compared to People.ai's 81/100. Clay is best for revops and outbound operators doing enrichment at scale., whereas People.ai is best for enterprise teams wanting automatic crm hygiene and activity-based insights..
Which is cheaper, Clay or People.ai?
+
Clay starts at $99/mo. People.ai offers Custom pricing. Clay offers a free trial.
Should I choose Clay or People.ai for my sales team?
+
Choose Clay if you need enrichment + workflows — it is best for revops and outbound operators doing enrichment at scale.. Choose People.ai if you need ai-driven activity capture and revenue intelligence — it is best for enterprise teams wanting automatic crm hygiene and activity-based insights.. Both tools compete in Sales Analytics.
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