Clay vs Salesloft
An in-depth, side-by-side comparison of Clay and Salesloft to help you pick the right tool for your workflow.
Quick Comparison
Feature Comparison
| Feature | Clay | Salesloft |
|---|---|---|
| Waterfall enrichment | Chain providers for higher coverage. | — |
| AI scoring | Score and classify leads using prompts. | — |
| Workflow automation | Trigger tasks based on data changes. | — |
| Cadences | — | Multi-step, multichannel sales cadences with automation. |
| Conversation intelligence | — | Record, transcribe, and analyze sales calls for coaching. |
| Forecasting | — | AI-powered forecast submissions and pipeline analysis. |
Pricing Comparison
| Clay | Salesloft | |
|---|---|---|
| Pricing Model | Subscription | Custom |
| Starting Price | $99/mo | Contact sales |
| Free Trial | Yes | No |
| Free Plan | No | No |
Clay Plans
- Starter $99 /monthly
Salesloft Plans
- Custom Contact for pricing
Pros & Cons
Clay
+ Pros
- + Flexible
Fast to build tailored workflows.
− Cons
- − Learning curve
Power features take time to master.
Salesloft
+ Pros
- + All-in-one platform
Engagement, intelligence, and forecasting in one tool.
- + Great for coaching
Call recording and analytics help managers coach reps.
− Cons
- − Premium pricing
Custom contracts typically require significant budget.
Integration Overlap
Shared
- ✓ HubSpot CRM
Only in Clay
- + Zapier Automation
Only in Salesloft
- + Salesforce CRM
- + Slack Collaboration
Who Should Use Each Tool?
Clay
+ Best For
RevOps and outbound operators doing enrichment at scale.
− Not Ideal For
Teams that only need simple enrichment occasionally.
Salesloft
+ Best For
B2B sales orgs wanting unified engagement and revenue intelligence.
− Not Ideal For
Small teams on tight budgets needing just email outreach.
Frequently Asked Questions
What is the difference between Clay and Salesloft?
+
Clay focuses on Enrichment + workflows while Salesloft focuses on Revenue workflow and sales engagement. Clay scores 84/100 overall compared to Salesloft's 85/100. Clay is best for revops and outbound operators doing enrichment at scale., whereas Salesloft is best for b2b sales orgs wanting unified engagement and revenue intelligence..
Which is cheaper, Clay or Salesloft?
+
Clay starts at $99/mo. Salesloft offers Custom pricing. Clay offers a free trial.
Should I choose Clay or Salesloft for my sales team?
+
Choose Clay if you need enrichment + workflows — it is best for revops and outbound operators doing enrichment at scale.. Choose Salesloft if you need revenue workflow and sales engagement — it is best for b2b sales orgs wanting unified engagement and revenue intelligence.. Both tools compete in Sales Automation.
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