Gong vs HubSpot Sales Hub
An in-depth, side-by-side comparison of Gong and HubSpot Sales Hub to help you pick the right tool for your workflow.
Quick Comparison
Gong.io
HubSpot
Feature Comparison
| Feature | Gong | HubSpot Sales Hub |
|---|---|---|
| Call recording & analysis | Automatically record, transcribe, and analyze sales calls. | — |
| Deal intelligence | AI-powered deal risk scoring and pipeline visibility. | — |
| Coaching insights | Identify winning behaviors and coach reps with data. | — |
| CRM | — | Track deals, contacts, and pipeline stages. |
| Sequences + tasks | — | Automate follow-ups and rep workflows. |
| Reporting | — | Dashboards for pipeline and activity. |
Pricing Comparison
| Gong | HubSpot Sales Hub | |
|---|---|---|
| Pricing Model | Custom | Subscription |
| Starting Price | Contact sales | $20/mo |
| Free Trial | No | Yes |
| Free Plan | No | Yes |
Gong Plans
- Custom Contact for pricing
HubSpot Sales Hub Plans
- Starter $20 /monthly
- Professional $90 /monthly
Pros & Cons
Gong
+ Pros
- + Best-in-class AI
Industry-leading conversation analysis and insight quality.
- + Deal visibility
Surfaces deal risks that managers would otherwise miss.
− Cons
- − High cost
Enterprise pricing can be prohibitive for smaller teams.
HubSpot Sales Hub
+ Pros
- + Great UX
Strong admin experience and onboarding.
- + Ecosystem
Large app marketplace and integrations.
− Cons
- − Can get expensive
Costs rise with seats and add-ons.
Integration Overlap
Shared
- ✓ Slack Collaboration
Only in Gong
- + Salesforce CRM
- + Zoom Video Conferencing
Only in HubSpot Sales Hub
- + Gmail Email
Who Should Use Each Tool?
Gong
+ Best For
Revenue teams that want data-driven coaching and deal intelligence.
− Not Ideal For
Teams with low call volume or simple transactional sales.
HubSpot Sales Hub
+ Best For
Teams that want an integrated CRM + marketing ecosystem.
− Not Ideal For
Teams needing deep customization without enterprise plans.
Frequently Asked Questions
What is the difference between Gong and HubSpot Sales Hub?
+
Gong focuses on Revenue intelligence and conversation analytics while HubSpot Sales Hub focuses on Pipeline + automation. Gong scores 88/100 overall compared to HubSpot Sales Hub's 86/100. Gong is best for revenue teams that want data-driven coaching and deal intelligence., whereas HubSpot Sales Hub is best for teams that want an integrated crm + marketing ecosystem..
Which is cheaper, Gong or HubSpot Sales Hub?
+
Gong offers Custom pricing. HubSpot Sales Hub starts at $20/mo. HubSpot Sales Hub has a free plan.
Should I choose Gong or HubSpot Sales Hub for my sales team?
+
Choose Gong if you need revenue intelligence and conversation analytics — it is best for revenue teams that want data-driven coaching and deal intelligence.. Choose HubSpot Sales Hub if you need pipeline + automation — it is best for teams that want an integrated crm + marketing ecosystem.. Both tools compete in Sales Automation and Sales Analytics.
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