HubSpot Sales Hub vs InsightSquared
An in-depth, side-by-side comparison of HubSpot Sales Hub and InsightSquared to help you pick the right tool for your workflow.
Quick Comparison
HubSpot
InsightSquared
Feature Comparison
| Feature | HubSpot Sales Hub | InsightSquared |
|---|---|---|
| CRM | Track deals, contacts, and pipeline stages. | — |
| Sequences + tasks | Automate follow-ups and rep workflows. | — |
| Reporting | Dashboards for pipeline and activity. | — |
| Interactive reports | — | Drill-down reports on pipeline, activity, and revenue metrics. |
| AI forecasting | — | Machine learning models for forecast accuracy and deal scoring. |
Pricing Comparison
| HubSpot Sales Hub | InsightSquared | |
|---|---|---|
| Pricing Model | Subscription | Custom |
| Starting Price | $20/mo | Contact sales |
| Free Trial | Yes | No |
| Free Plan | Yes | No |
HubSpot Sales Hub Plans
- Starter $20 /monthly
- Professional $90 /monthly
InsightSquared Plans
- Custom Contact for pricing
Pros & Cons
HubSpot Sales Hub
+ Pros
- + Great UX
Strong admin experience and onboarding.
- + Ecosystem
Large app marketplace and integrations.
− Cons
- − Can get expensive
Costs rise with seats and add-ons.
InsightSquared
+ Pros
- + Easy reporting
Intuitive dashboards that non-technical users can navigate.
- + Forecast models
Multiple AI-driven forecast models for different scenarios.
− Cons
- − Smaller brand
Less market presence than Clari or Gong in revenue intelligence.
Integration Overlap
Shared
No overlapping integrations
Only in HubSpot Sales Hub
- + Gmail Email
- + Slack Collaboration
Only in InsightSquared
- + Salesforce CRM
- + HubSpot CRM
Who Should Use Each Tool?
HubSpot Sales Hub
+ Best For
Teams that want an integrated CRM + marketing ecosystem.
− Not Ideal For
Teams needing deep customization without enterprise plans.
InsightSquared
+ Best For
Mid-market sales teams wanting accessible revenue analytics.
− Not Ideal For
Teams already invested in Clari or Gong for revenue intelligence.
Frequently Asked Questions
What is the difference between HubSpot Sales Hub and InsightSquared?
+
HubSpot Sales Hub focuses on Pipeline + automation while InsightSquared focuses on Revenue analytics and forecasting dashboards. HubSpot Sales Hub scores 86/100 overall compared to InsightSquared's 77/100. HubSpot Sales Hub is best for teams that want an integrated crm + marketing ecosystem., whereas InsightSquared is best for mid-market sales teams wanting accessible revenue analytics..
Which is cheaper, HubSpot Sales Hub or InsightSquared?
+
HubSpot Sales Hub starts at $20/mo. InsightSquared offers Custom pricing. HubSpot Sales Hub has a free plan.
Should I choose HubSpot Sales Hub or InsightSquared for my sales team?
+
Choose HubSpot Sales Hub if you need pipeline + automation — it is best for teams that want an integrated crm + marketing ecosystem.. Choose InsightSquared if you need revenue analytics and forecasting dashboards — it is best for mid-market sales teams wanting accessible revenue analytics.. Both tools compete in Sales Analytics.
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