Apollo vs Zoho CRM
An in-depth, side-by-side comparison of Apollo and Zoho CRM to help you pick the right tool for your workflow.
Quick Comparison
Feature Comparison
| Feature | Apollo | Zoho CRM |
|---|---|---|
| Contact + account search | Find prospects by role, tech stack, and signals. | — |
| Sequencing | Multi-step outreach sequences with tracking. | — |
| Enrichment | Fill missing data fields automatically. | — |
| Zia AI assistant | — | Predictive lead scoring, anomaly detection, and workflow suggestions. |
| Omnichannel engagement | — | Email, phone, social, and live chat from one view. |
Pricing Comparison
| Apollo | Zoho CRM | |
|---|---|---|
| Pricing Model | Subscription | Subscription |
| Starting Price | $59/mo | $14/mo |
| Free Trial | Yes | Yes |
| Free Plan | No | Yes |
Apollo Plans
- Starter $59 /monthly
- Professional $99 /monthly
Zoho CRM Plans
- Standard $14 /monthly
- Professional $23 /monthly
Pros & Cons
Apollo
+ Pros
- + All-in-one workflow
Data + sequencing reduces tool sprawl.
- + Good filters
Strong query options for targeting.
− Cons
- − Data quality varies
Coverage depends on segment and region.
Zoho CRM
+ Pros
- + Great value
Rich feature set at very competitive pricing.
- + Deep customization
Canvas design studio lets you build custom layouts.
− Cons
- − UI can feel dated
Interface is functional but less polished than newer CRMs.
Integration Overlap
Shared
No overlapping integrations
Only in Apollo
- + Salesforce CRM
- + HubSpot CRM
Only in Zoho CRM
- + Zoho Suite Productivity
- + Mailchimp Email Marketing
- + Slack Collaboration
Who Should Use Each Tool?
Apollo
+ Best For
Teams that want one platform for sourcing and sequencing.
− Not Ideal For
Highly regulated teams needing strict data provenance.
Zoho CRM
+ Best For
Budget-conscious teams that need customization and multichannel reach.
− Not Ideal For
Teams that prioritize modern UX over feature depth.
Frequently Asked Questions
What is the difference between Apollo and Zoho CRM?
+
Apollo focuses on Prospecting + outbound execution while Zoho CRM focuses on Customizable CRM for budget-conscious teams. Apollo scores 88/100 overall compared to Zoho CRM's 81/100. Apollo is best for teams that want one platform for sourcing and sequencing., whereas Zoho CRM is best for budget-conscious teams that need customization and multichannel reach..
Which is cheaper, Apollo or Zoho CRM?
+
Apollo starts at $59/mo. Zoho CRM starts at $14/mo. Apollo offers a free trial. Zoho CRM has a free plan.
Should I choose Apollo or Zoho CRM for my sales team?
+
Choose Apollo if you need prospecting + outbound execution — it is best for teams that want one platform for sourcing and sequencing.. Choose Zoho CRM if you need customizable crm for budget-conscious teams — it is best for budget-conscious teams that need customization and multichannel reach.. Both tools compete in Sales Automation.
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