Cognism vs Lusha
An in-depth, side-by-side comparison of Cognism and Lusha to help you pick the right tool for your workflow.
Quick Comparison
Feature Comparison
| Feature | Cognism | Lusha |
|---|---|---|
| Diamond Data | Phone-verified mobile numbers for higher connect rates. | — |
| Compliance engine | Built-in GDPR and CCPA compliance with Do-Not-Call list checking. | — |
| Intent data | Bombora-powered intent signals to identify in-market buyers. | — |
| Browser extension | — | Find contact info directly on LinkedIn profiles and company websites. |
| Bulk enrichment | — | Enrich contact lists in bulk via CSV upload or API. |
Pricing Comparison
| Cognism | Lusha | |
|---|---|---|
| Pricing Model | Custom | Freemium |
| Starting Price | Contact sales | $29/mo |
| Free Trial | Yes | No |
| Free Plan | No | Yes |
Cognism Plans
- Custom Contact for pricing
Lusha Plans
- Pro $29 /monthly
- Premium $51 /monthly
Pros & Cons
Cognism
+ Pros
- + Strong compliance
Purpose-built for GDPR and European data regulations.
- + Verified mobiles
Diamond Data delivers higher connect rates than competitors.
− Cons
- − Smaller US database
Coverage is stronger in EMEA than North America.
Lusha
+ Pros
- + Easy to use
Simple browser extension with a fast learning curve.
- + Good data accuracy
High match rates for direct dials and verified emails.
− Cons
- − Credit-based limits
Free and lower plans have limited monthly credits.
Integration Overlap
Shared
- ✓ Salesforce CRM
- ✓ HubSpot CRM
- ✓ Outreach Sales Engagement
Only in Cognism
None exclusive
Only in Lusha
None exclusive
Who Should Use Each Tool?
Cognism
+ Best For
European and compliance-focused teams needing verified mobile data.
− Not Ideal For
US-only teams that prioritize database size over compliance.
Lusha
+ Best For
Individual reps and small teams needing quick contact lookups.
− Not Ideal For
Teams needing deep intent data or company intelligence.
Frequently Asked Questions
What is the difference between Cognism and Lusha?
+
Cognism focuses on GDPR-compliant B2B prospecting data while Lusha focuses on Quick B2B contact lookups and enrichment. Cognism scores 83/100 overall compared to Lusha's 79/100. Cognism is best for european and compliance-focused teams needing verified mobile data., whereas Lusha is best for individual reps and small teams needing quick contact lookups..
Which is cheaper, Cognism or Lusha?
+
Cognism offers Custom pricing. Lusha starts at $29/mo. Cognism offers a free trial. Lusha has a free plan.
Should I choose Cognism or Lusha for my sales team?
+
Choose Cognism if you need gdpr-compliant b2b prospecting data — it is best for european and compliance-focused teams needing verified mobile data.. Choose Lusha if you need quick b2b contact lookups and enrichment — it is best for individual reps and small teams needing quick contact lookups.. Both tools compete in Lead Generation and Data Enrichment.
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